- Business name:
- Claim to fame:
- Furniture for those with Knoll taste and an Ikea budget.
- Founded by:
- Mat Herman
The world needs my business because...
Apt2B has a truly unique business model unlike any other online site. We have revolutionized the way customers shop online. You see, Apt2B lives only online, with no brick-and-mortar store, but we operate on a local level in a specific metropolitan city. By selling, warehousing, and delivering locally, we operate as a "virtual store next door." Apt2B really targets a generation of tech-savvy, style-conscious consumers and embodies a culture and voice unlike any other home store. Through FB, Twitter, blogging, and our own high-end website, the characters of Apt2B provide local tips and advice from weekend entertainment to our "just the tip Tuesdays," where one can learn that if you want candles to burn twice as long, just put them in your freezer before using them. Apt2B is not merely an e-commerce site but a lifestyle brand that has huge scalability. We are proving ourselves in Los Angeles with hopes to take it to every major city yet still run it on a local level in those cities.
My big idea moment was...
When I lost my job in the home furnishings business in 2008. As a result, I lost my house in the Hollywood Hills and went from the penthouse to the outhouse almost overnight. I was too old to shop at Ikea but could no longer afford my taste level. I realized there needed to be a place to shop for my apartment and home where I didn't have to compromise my style. That is why I created Apt2B, as we are trying to bridge the gap between Ikea and Crate & Barrel with fun, functional, stylish, quality products all at an affordable price.
My greatest challenge so far has been...
Eyeballs, eyeballs, eyeballs! People love Apt2B.com, and when they get to the website, they do backflips! Our analytics show that these consumers spend more than five minutes on our site and view up to twelve pages per visit. However, we average only around 700 views a day. We need to get 7,000 views and more a day to do the kind of business that we are capable of. The engine is built; we now need the machine to take it to the next level.