Launched: 2011 The goods: Homako, Alice Undergound, La Camille Why we love it: We find ourselves saying, “I’ve never seen that before” with every click. The mix of fashion, accessories, and gifts is fresh and modern but still feels rooted in something familiar. Where: At shopminikin.com.
Launched: 2004 The goods:Haba, P’kolino, Deglingos Why we love it: It’s the anti-big-box toy store but with just as many options. Where: At moolka.com.
Launched: 2006 The goods: Aden + Anais, Western Chief, Moulin Roty Why we love it: The ever-changing stock — from clothes to room decor — combines whimsy with utility. We always find just the thing we need and plenty we didn’t know we needed. Where: At mysweetmuffin.com.
Launched: 2008 The goods:Neige, Sailor Rose, Oilily, PePe Why we love it: There’s nothing ordinary about the clothes and accessories at this shop — everything feels special. It’s always our first stop for party dresses and classic little girl shoes. Where: At littleskyechildrensboutique.com.
Launched: 2008 The goods: Pretending, building, and thinking toys. Why we love it: Every trinket in the shop makes us wish we were 5 again. Or better yet, it makes us actually want to get down on the ground and play with our 5-year-old. Where: At rompstore.com.
Launched: 2008 The goods: Appaman, Anthem of Ants, Joah Love, Blu Pony Vintage Why we love it: A mix of go-to staples and harder-to-find lines puts the site at the top of our bookmark list; regular sales keep us coming back. Where: At lilswanky.com.
Launched: 2009 The goods:EduShape, Wonderworld, Alex Toys Why we love it: Nothing makes a mom’s life easier than a site that takes the thinking out of birthday-present buying but still leaves in all of the thought. Search by age, gender, and price — and just like that the right gift appears. Where: At gifthero.com.
Launched: 2004 The goods: Lucky Wang, Wovenplay, Two Why we love it: Hello, serious mom crush. Owner Carina Schott effortlessly curates her boutique in a way that makes us feel like raising kids and looking good aren’t mutually exclusive. Where: At nonchalantmom.com.
Launched: 2009 The goods: Ferm Living, Kidsonroof Why we love it: The Netherlands-based online shop is a well-edited, global collection of gear, clothing, and toys for Mom and child. And while you’ll recognize a lot of American lines, you’re likely to discover the next big thing from Europe. Where: At shak-shuka.com.
Launched: 2011 The goods: Go Gently Baby, Smiling Planet Why we love it: The Brooklyn-based online shop’s wares feel like recommendations from a close friend. Tightly curated selections mean there aren’t five sleep sacks to choose from, just owner (and mom) Lindsay Meyer-Harley’s favorites. Where: At darlingclementineshop.com.
Launched: 2004 The goods:Handmade gifts, mobiles, and toys. Why we love it: For us, it’s the original Etsy. Each of its playthings has the uncanny ability to quickly become our child’s favorite item in the room. Where: At craftsburykids.com.
Launched: 2011 The goods: Babylady, Shampoodle, Littl by Lilit Why we love it: The Cali-based clothing boutique is our curatorial dream. Sophisticated design, quirky details, and boatloads of personality pop from every page. Load up on European lines you’ve never seen before. Where: At thumbeline.com.
Launched: 2009 The goods: LuckyBoySunday, Plibook, vintage chairs Why we love it: Themodern design mecca for wee ones first wooed us with vintage kids’ furniture. Then we fell hard for its pillows, wall art, and home accessories. Where: At molly-meg.co.uk.
Launched: 2007 The goods: Bobo Choses, Coral & Tusk, Mini Rodini Why we love it: Former fashion editor at Cookie magazine Bronagh Staley uses her editorial eye to stock her NYC shops with a distinctly independent spirit. The online outpost is just as sublime. Where: At sweetwilliamltd.com.
Launched: 2007 The goods:Oeuf, Honeyami, Kalon Why we love it: If you want a modern nursery but aren’t sure where to start, this is the place. With the design-conscious selection of cribs, changers, and decor, you can’t make a wrong choice. Where: At fawnandforest.com.
Launched: 2009 The goods:Pink Chicken, Crewcuts, Olive Juice, Black Wagon Why we love it: We don’t know any other site that makes shopping our favorite brands so easy. It pulls in the items from all its partner sites, so you can compare and contrast looks and prices all on one page. Where: At tadashop.com.