We’re generally not ones to name-drop, but when you’re rubbing ’bows with Christopher Kane, Alexander Wang, and Isabel Marant, it’s no time to be tight-lipped.
Founded by former stylist Nevena Borissova, the boutique retailer calls San Francisco its fourth home after debuts in L.A., NYC, and Miami. Thankfully, the recipe hasn’t changed much: The shop carries prime selections from industry darlings, some you won’t find anywhere else in town (Mugler, Gareth Pugh, Balmain), plus up-and-comers for a healthy mix of high and low.
Accented with modern touches (clean, bold furnishings, raw concrete walls, and faceted mirrors) the former Kiehl’s space provides a dramatic background for sculpted silhouettes. And the stylist-only staff is there to make it all work.
They’ve hobnobbed with Elle, Vogue… Oh, there we go again.
Curve, 2360 Fillmore Street, at Washington Street (415-885-4200 or shopcurve.com).