Mom Pop Quiz
While pretending to work, you are actually dreaming up:
a) An irresistible recipe for chocolate ganache cupcakes.
b) Invitation designs for your next soiree.
c) An essay about the cultural subtext of preschool drop-off.
If your answer was any of the above, consider Mom, Inc. required reading. The start-your-business manual speaks to closeted bakers and bloggers, designers and artists, would-be shopkeepers, photographers, and party planners.
SF creative types Meg Mateo Ilasco and Cat Seto, both mothers and entrepreneurs familiar with the challenges and rewards of self-employment, wrote the book with moms in mind.
Mom, Inc. covers the business bases, from idea conception and planning to networking, marketing, and, of course, turning a profit. Sections devoted to products, services, e-shops, and blogging lay out essential info, and interviews with go-getter moms behind brands like DwellStudio and Skip Hop add useful insight and inspiration.
Which leaves one question: What are you waiting for?
Available online at chroniclebooks.com, $17.
Photo: Courtesy of Meg Ilasco