Christmas comes early.

What: Ash & L.A.M.B.
Why: Shoes, boots, handbags and clothing for women from £25. 
When: Today, 11:30 a.m.-7 p.m.
Where: 77 Great Titchfield St., W1W 6RF.

What: La Perla
Why: Up to 80 per cent off lingerie, swimwear, nightwear, hosiery and fragrances.
When: Today & Thurs., 10 a.m.-6:30 p.m.
Where: Hornvale Ltd, 22 Newman St., W1T 1PH.

What: Rainbow Wave Showroom
Why: Discounted clothes and accessories from designers including J Brand, Deepa Gurnani, Enza Costa Rogue and Hockley.
When: Today, 12:30-7:30 p.m.; Thurs., 11 a.m.-7 p.m.
Where: 15 Flood St., SW3 5ST (020 7352 0002).

What: Sara Berman
Why: Up to 75 per cent off attire and accessories.
When: Today & Thurs., 10:30 a.m.-7:30 p.m.
Where: James Cameron House, Studio 3, 12 Castlehaven Rd., NW1 8QW.

What: Bodyamr
Why: Up to 80 per cent off draped gowns, body-con dresses, jumpsuits and glam eveningwear.
When: Today-Fri., 11 a.m.-6 p.m.
Where: 7 Coptic St., WC1A 1NH (020 7691 2085).

What: American Retro & Zoe Tee’s
Why: Up to 90 per cent off casual separates.
When: Today-Fri., noon-7 p.m.
Where: Brand Apart, 5a Noel St., W1F 8GE (020 3230 1050).

What: Twenty8Twelve
Why: Up to 75 per cent off dresses, clothing and accessories.
When: Today, 2-6 p.m.; Thurs. & Fri., noon-7 p.m.; Sat., 10 a.m.-6 p.m.
Where: 99c Talbot Rd., W11 2AT.

What: Day Birger et Mikkelsen
Why: Up to 70 per cent off clothing and accessories from current and previous seasons.
When: Thurs., 10 a.m.-4 p.m.
Where: The Toll House, Delamere Terrace, W2 6ND (020 7432 8088).

What: Atelier Swarovski
Why: Jewellery and accessories including collaborations with Karl Lagerfeld, Holly Fulton and Marios Schwab.
When: Fri., 10:30 a.m.-6 p.m.
Where: 21 Sackville St., 2nd flr., W1S 3DN (020 7255 8409).

What: Issey Miyake
Why: Up to 70 per cent off ready-to-wear and accessories.
When: Fri., noon-7 p.m.; Sat., 10 a.m.-5 p.m.
Where: The Music Room, 26 S. Molton Ln., W1K 5LF.

What: Sam Ubhi
Why: Up to 80 per cent off costume jewellery and vintage-inspired bags and belts.
When: Fri., 5-9 p.m.; Sat., 10 a.m.-6 p.m.; Sun., 11 a.m.-6 p.m.
Where: 12 Glenburnie Rd., SW17 7PJ (020 8767 5533).

What: William Tempest
Why: Ready-to-wear clothing from £30.
When: Fri., 10 a.m.-8 p.m.; Sat., 10 a.m.-6 p.m.
Where: Tomorrow Ltd., 188 St. John St., EC1V 4JY.

What: Handwritten by Tanya Sarne
Why: Clothing from £15.
When: Fri.-Sun., 11 a.m.-7 p.m.
Where: 1- 3 Middle Row, W10 5AT (020 8962 9600).

What: Playful Promises
Why: Up to 75 per cent off lingerie by designers including Ayten Gasson, Ell & Cee and Kiss Me Deadly.
When: Fri., Sat. & Mon., 11 a.m.-7 p.m.; Sun., noon-6 p.m.
Where: 136 Bethnal Green Rd., E2 6DG (020 3222 0615).

Photo: AFP / Getty Images