Counterintuitively, grey is the most cheerful colour to paint your walls. So says Simon March, pictured here, the man behind ecofriendly Dutch brand Dofine, because of the way it absorbs and reflects light (and goes with everything).
Colour Makes People Happy, his kaleidoscopic new store in Dulwich, is March’s statement on how people should live with pigment. There’s a very limited selection — just 60 carefully selected, quirkily named shades — to lessen the agony of “this green? or that green?” Brighten your kitchen with a coat of Broad Bean (fresh green), enliven the bedroom with Dog Biscuit (pale orange) or play it safe with Old Towel (off white).
And don’t feel confined to walls. Look for cute paintable goods such as clogs (a Dutch pastime, who knew?) and wooden chairs (£22-£150) or pick up bold extras like wallpaper, lighting and traditional Dutch bicycles (£440). There’s never a dull moment.
Colour Makes People Happy, 53 Grove Vale, SE22 8EQ (020 7207 1120 or sieclecolours.com), £30 for 2.5 litres.
Photo: Courtesy of Colour Makes People Happy