You’re doing your part to protect Mother Earth. ‘Reduce, reuse, recycle’ has become a constant refrain.

And to that end, there’s Sugru, a nifty, new product — like permanent blue tack — that fixes things, so you can hold onto them longer. Invented by an Irishwoman named Jane ni Dhulchaointigh (yup, that’s her name) and a couple of her scientist pals, it’s a kind of silicone putty that moulds easily, bonds tightly to most surfaces and cures in 24 hours.

Browse the Gallery of Awesome to see how other folks have put it to task: fix busted sneaks, mend a shattered coffee cup, repair a worn-out bike seat, reattach a drawer handle, make a tin opener grippier or just pad your iPod. One person even used it to keep the muffler on her car for two months.

Ni Dhulchaointigh launched a limited batch of Sugru last December to overwhelming response — the first 1,000 packs sold out in six hours. And now you can get it in four colours (black, green, orange and blue) to repair, revise and restore.

Available online at sugru.com, £6 and £11.

Photo: Courtesy of Sugru