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Oh, That's Cold

yog frozen yogurt shop!

Stateside imports we wish hadn’t made it over the Atlantic: Jerry Springer the Opera, gun crime, dudes.

Trends we’re happy to keep: fro yo (although we could do without the annoying abbreviation).

Opening today on Charlotte Street is funky probiotic frozen yogurt spot Yog. On the menu: natural or dark chocolate with more than twenty toppings, including granola, banana chips, honey and fruits bought daily from New Covent Garden market. Seasonal options include hot Bramley apple and Christmas pudding.

The chilled treats are all natural, fat free, and made with organic skim milk (no plans to supersize ourselves, thank you). For now, there’s one other store in Brent Cross, but owners Rebecca McGuire and Es Salih plan to roll them out across London ASAP.

They want to milk the idea for all it’s worth.


Yog, 43-45 Charlotte Street, W1T 1RS (020 7580 7990 or yogyogurt.com).

Photo: Courtesy of Yog

Location
Yog
43-45 Charlotte St
London, W1T 1RS
020 7580 7990
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