The upstart media biz was founded by two moms who needed tools for navigating everything from sibling rivalry to sticky feelings. To that end, they assembled a team of experts (Dr. Faith Rogow and parenting guru Betsy Brown Braun, to name two) to answer their questions (and yours). The website is the hub for Q&A, thoughtful essays, and video clips.

To find out more, go to themotherco.com.