Once upon a time, two successful (and very busy) fashion-industry vets, fell in love, got married, and had a baby. They named her Ever.
After Ever, everything changed.
Eschewing the grind of corporate life, they decided to launch their own line for kids: Ever/after clothing.
From the start it was obvious that this collection of cotton separates in fashion-forward and hipster-classic styles was different. There were V-neck onesies, beachy lounge pants, and adorable twist-back rompers. And with every wash, the soft pima cotton magically seemed to grow more supple.
But the two founders knew that in order to find true happiness they had to give back. So they made a promise to donate 25 percent of their net profit to children in need around the globe.
Increasing the odds of yet more happily-ever-afters.
Available online at everafterclothing.com, $28-$42.
25% off Oeuf Clothing and Goodies
Hop on board the feel-good train. DailyCandy Kids readers get 25% off cozy knit jumpers, hoodies, dresses, pillows, balls, and playthings — all ecofriendly and made according to fair trade guidelines. Enter code marchcandy at checkout; good thru Mar. 8.
Photo: Courtesy of Ever/after; Courtesy of Oeuf