Your love for Swedish design runs deeper than the Ikea checkout line on a Saturday.
So you’ll happily charge ahead to Vyssan Lull, a website selling Scandinavian clothing and accessories for newborns through age 7. Founder Johanna Lillpers, a Jersey City mom by way of Sweden, doesn’t hint around the bold style her native country is known for; she blasts you with vivid colors, retro-inspired patterns, and outfits made for both girls and boys. (The unisex thing? It’s big abroad.)
Some finds may have already crossed your map, including Nowali moccasins (pliable sock-shoe combos) and Green Cotton separates (geometric-design comfort wear). Others are well-kept secrets. But once you see Plastisock’s loose-fitting dresses (pictured) and Duns Sweden’s zip-up pajamas, we don’t expect you’ll keep hush about it for long.
Available online at vyssanlull.com, $6-$58.
25% off at Tada Shop
The brilliant site that compares and contrasts items (and prices) from across the interweb, all while saving you the chore of website hopping, is giving you an extra 25% off sale items from Bella Bliss, Black Wagon, Busy Bees Kids, Clover New York, Johnnie-O, Kayce Hughes, Neige, Nonchalant Mom, Olive Juice, Pink Chicken, Peek … Aren’t You Curious, and Polarn O. Pyret. Just sign up and Tada will e-mail your discount code to use at checkout. Good thru Aug. 12.
Photos: Courtesy of Vyssan Lull; kit+lili / Courtesy of Nonchalant Mom
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