When it comes to baking, you tally more misses than hits.

Luckily, Richard Rocha aims to please. After a storied career animating for Disney, he moved back to Chicago (his hometown) to pursue his second passion: Bulls Eye Baking Co. launches today.

Rocha effects the same giddy nostalgia with his edible creations as he once did with his cartoons. Orange toffee biscotti have the texture every crumbly cookie should; buttery pinwheel shortbread and peanut butter ginger cookies are so tasty it’s silly.

A family man, Rocha riffs on recipes from his Aunt Kay (the OMG Brownie, a decadent mash-up of chocolate chips, toffee, marshmallow, and vanilla), half-Brazilian dad (espresso brownie), and Aunt Bena (100-year-old sorghum cookie).

The goods freeze beautifully, so do yourself a favor and overorder. Your shipment will arrive in 24 hours.

In other words, right on target.

Available online at bullseyebaking.com, $12 minimum.

Photo: Courtesy of Bulls Eye Baking Co.