Skin: Not so fast, Mr. Shine. I’m armed with Previse, a new Cape Cod-based skin care line that prevents UVA/UVB damage.
Sun: Another ho-hum sunblock? Sooner or later you’ll forget to reapply.
Skin: It’s a three-step daily regimen that comes before the SPF. A former L’Oréal guru and a dermatologist created cooling, small-batch cleansers, tonics, and creams that proactively infuse the dermis with antioxidants and hydrators.
Sun: Fine for hearty types, maybe, but not your delicate face.
Skin: Actually, clients customize their regimens online according to skin tone, family history, geographic location, and past product use.
Sun: But I bet the products are full of chemicals that wreak havoc on their own.
Skin: The synthetic-free, sustainable ingredients, from red algae to wasabi, are as pure as they are effective. Even the shipping materials are biodegradable.
Sun: Guess I won’t get you, my pretty.
Available at previsecare.com, $34-$130.
Photo: Beth Galton / Courtesy of Previse Skin Care