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Satisfy Your Fashion Wanderlust at Vira

Shop around the world in one afternoon

vira boutique!

Your daydreams have you jetting off for international shopping sprees, but that far-from-fantastical clothing budget confines you to the T.

Cool your heels: Vira has landed. The new high-ceilinged Beacon Hill boutique houses a 747’s worth of global designers seen nowhere else in the city.

Native Bostonians and FIT grads Radhika Rana and Vivek Patel channeled their love of fashion and travel into a respite filled with worldly finds (jewel-tone dresses and dust jackets from Mumbai’s Masaba; sweaters from Parisian label Vertigo; pale, flirty separates from Singapore’s Al & Alicia). Need summer staples? Silky-soft stretch tees from Australia’s Sosume fast become warm-weather faves.

Prices don’t come close to the cost of a plane ticket. And in the coming months, the store will debut home accessories, men’s wear, and its own Indian-inspired line of scarves, blazers, and coats.

Bon voyage.

Vira, 107 Charles Street, Beacon Hill (617-367-0305 or shopvira.com).

Photo: Courtesy of Vira

LOCATION
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107 Charles St
Boston, MA 02114
617-367-0305
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