BACK TO MOBILE SITE
fashion -

Alternative Universe

Sometimes you just hate your mother.

Flawless in old high school photos. Effortless in all things mini, skinny, and (you saw this one coming) vintage.

News for those of us looking to outshine her triumph over even seizure-inducing psychedelics (blast those black and white yearbooks!): Alternative opens today.
  
It’s among the first blank T-shirt concept boutiques in the country, and (unlike some recent additions to Tech Square that shall remain nameless) Alternative’s lineage is local: none other than our own Bill Hallman and Anthony Harper.

Uber-wearable textures include French terry, waffle thermal, and (pause for originality here) brushed chino twill. Style names read like the late-night pages of your angsty, teenage diary: Naked, Fatigue, and Burnout, just to name a few.
 
They may not resolve your mom issues. But they’re sure to piss her off when she finds you snuck them into her laundry. 


Alternative, 776 North Highland Avenue (404-249-8302). To see styles, go to alternativeapparel.com.